Borbay

b. 1980 — Jason T. Borbet, professionally known as Borbay, is an American contemporary painter recognized for his long-running Guggenheim Series, architectural works, and independently built collector market.

Working outside the traditional gallery system for nearly two decades, Borbay has developed a direct-to-collector practice centered on long-term placement, architectural subject matter, and evolving contemporary narratives. His paintings frequently explore the intersection of structure, memory, spectacle, and cultural identity through both observational and increasingly abstract visual language.

In 2009, Borbay began what would become his signature body of work: an annual painting series centered on the Solomon R. Guggenheim Museum in New York City. Created over the course of nearly twenty years, the Guggenheim Series documents not only the evolution of a singular architectural subject, but the evolution of the artist himself — each work reflecting changing periods of life, geography, process, and perspective.

What began as a straightforward on-location painting practice gradually expanded into a broader visual investigation incorporating collage, abstraction, neon-inspired palettes, geometric reduction, expressionistic mark-making, and conceptual reinterpretation. Over time, the Guggenheim became less a fixed subject and more a recurring framework through which ideas surrounding permanence, reinvention, ambition, memory, and contemporary culture could be explored.

Beyond the Guggenheim Series, Borbay’s practice includes architectural paintings, portraiture, contemporary reinterpretations, sports-inspired works, and large-scale commissioned pieces for private collectors. His work often balances recognizable imagery with abstraction, creating compositions that feel simultaneously familiar and psychologically atmospheric.

Borbay has served as Artist-in-Residence at Four Seasons Resort and Residences Jackson Hole and has created live painting activations for hospitality, entertainment, and sports-related events throughout the United States. His work resides in private collections throughout the United States and internationally, with collectors ranging from entrepreneurs and athletes to technology executives and long-term contemporary art patrons.

In 2027, Borbay’s work is scheduled to enter the permanent collections of the forthcoming Hip Hop Museum in the Bronx and the Motown Museum in Detroit, further expanding the institutional footprint of his work within American cultural history.

Today, Borbay continues to operate independently from his studio in Teton Valley, Idaho, maintaining a deliberately selective collector model focused on direct relationships, thoughtful placement, and a carefully paced release of works.