Tag: Los Angeles

Felix Chevrolet Neon Painting by Borbay

Felix Chevrolet Los Angeles Painting by Borbay

If you find yourself in Los Angeles, head over to 3330 S Figueroa Street at dusk… look upward… and soak in Felix Chevrolet’s majestic sign. If the movies have taught us anything, it’s this — product placements are everywhere. E.T. could have desired M&M’s… but Mars dropped the ball, and he got them Reeses. For headaches, Wayne Campbell prefers Nuprin, for they are, “little, yellow, different.”

Yes, the 80’s, 90’s and today… era’s so ripe with brand crossovers — it has become the norm. Now — turn back the clock to 1921, and imagine how innovative the collaboration between Pat Sullivan’s cartoon cat Felix, and Winslow B. Felix‘s car dealership was? Brilliant. And so, please join me on a creation adventure, shared through pictures and prose.

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Hollywood Sign Neon Painting by Borbay

Hollywood Sign Neon Painting by Borbay 2017

I’ve wanted to paint this for well over a decade, but I needed time to discover the right approach. Over the past year, I began wondering — what would the Hollywood Sign look like as a giant neon? There was precedent — at the turn of the millennium, the sign was ablaze in color — minus the tubes. So, with this as a general guide… I began to reinvent… on a large scale.

https://www.facebook.com/borbay/videos/1308392182577764/

Check the full video… or read on, for a step-by-step analysis of the process.

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July Update: I’ll Guggenheim Your Draper

Pink Guggenheim by Borbay 2014

It’s Summer Time, which means Vitamin D, Antiheroes and Guggenheim #6. Here are the simmering updates… enjoy… thank you for being here.

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Red Bull Curates Video, Drop It Like It’s Hot

Robert Christian Malmberg worked his magic…

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Red Bull Curates NYC — A Photographic Journey

Red Bull Curates Borbay by Greg McMahon

Red Bull Curates New York City. In Brooklyn. At Villain. Here is a photographic recap of my night, through the eyes of Greg McMahon.

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Red Bull Curates NYC — Here is My Cooler

Tomorrow is the day… Red Bull Curates. It’s going to be epic. Here is a video of the creation of my fridge in one minute.

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