If you find yourself in Los Angeles, head over to 3330 S Figueroa Street at dusk… look upward… and soak in Felix Chevrolet’s majestic sign. If the movies have taught us anything, it’s this — product placements are everywhere. E.T. could have desired M&M’s… but Mars dropped the ball, and he got them Reeses. For headaches, Wayne Campbell prefers Nuprin, for they are, “little, yellow, different.”

Yes, the 80’s, 90’s and today… era’s so ripe with brand crossovers — it has become the norm. Now — turn back the clock to 1921, and imagine how innovative the collaboration between Pat Sullivan’s cartoon cat Felix, and Winslow B. Felix‘s car dealership was? Brilliant. And so, please join me on a creation adventure, shared through pictures and prose.

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