Three years ago, I was working as Business Director for Fantasy Interactive. At the time, my life revolved around clients, projects, proposals, SOW’s and presentations. Today, I paint for 4-7 hours a day and spend a solid 1-3 hours a day evangelizing, promoting and selling my work. This agency experience and my current role served as the catalyst for showing my #KingsOfHipHop art exhibition at the offices of Publicis Modem on 9/15.

As the world turns, I was fortunate enough to meet a gentleman named Matt Scheckner when his wife Ila found my work through Google. During an early studio visit, we discussed a potential artistic tie-in with Advertising Week, 2011… fast forward to this July, I found myself writing an artist’s Statement of Work.

Without further adieu, here is the painting I created. It is a collage of photographs atop a collage of headlines — layered, like advertising. Enjoy.

As always, starting out with a quick sketch over the vellum to get the feel of the composition.

This is the composite source image I created in Photoshop, focusing on the menage a trois of Manhattan, advertising and commerce.

I had to be deliberate with my headline choices for this painting. I wanted to explore not just what advertising does, but what it is to people on both sides of the equation.

Beginning to nail down the directions of the key visual elements, working in red and blue, 2/3 of the primary triad.

The addition of the deep blue sky begins to establish the distance on the picture plane.

Radio City beginning to take shape in the foreground.

Starting to feel more coherent as a whole. I streamed a great deal of this painting process live through UStream and FWAwebTV.

Established, at this phase I decided to explore the directional lines, similar to my and Guggenheim #3 paintings.

Getting close to the final, now it’s all canvas, no need to reference the source.

And completed. I want to sincerely thank the Advertising Week team for the opportunity to create this piece celebrating their 8th anniversary.

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